Everyone who tweets as a professional sideline owes player agent Allan Walsh a debt of gratitude for reminding us to think twice before we tweet.
Walsh, who represents Montreal Canadiens goalie Jaroslav Halak, caused a stir in cyberspace when he posted an unflattering tweet last week about Halak’s teammate Carey Price.
Walsh, who has since deleted his message, later claimed his tweet was just “tongue-in-cheek” and chastised his critics for not having a sense of humor.
This latest Twitter faux-pas illustrates the risk inherent to real-time micro-blogging as well as the conflict between genuine, transparent conversations—the essence of social media—and brand management. People who use Twitter or other social networking platforms for brand support or marketing must always walk a fine line between being too conversational and too contrived.
Phony doesn’t work, but too chatty can get you into trouble. I guess the lesson is–as Allan Walsh learned–when tweeting, it’s best to use your outside voice.